Some months ago, I wrote a post asking what the best way to sponsor art was. That post was prompted by an article (which I can't seem to locate right now) by a German author who was concerned about whether art should be sponsored by private or public means. By "public," the author meant the state, and by "private" he meant large corporations. The author, however, is silently assuming that, no matter what, art must be sponsored by large organizations. Whatever happened to the individual artist and the friends with whom he discusses his art?
The WSJ article also indicates that such small-scale private patronage is becoming more widespread, and as far as I can see, that's a good thing.